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By The Pollack Group

Advertising production consultant, APR, identified five major trends for 2018 and informed the trade media what can be expected from advertising production. Among the trends are: increased diversity in ad production, not only with talent but also behind the screen; improved technology for better efficiency; the need for marketers to unify multiple initiatives and consolidate resources; experiential’s move to the larger advertising ecosystem; and the need for influencers to enforce usage rights.