Welcome to the first edition of The Pollack Group’s Brand Visibility Index.
Jessie PengAugust 13, 2026
Message DNA combines stakeholder interviews, competitive analysis, market research, and strategic messaging development to create…
The Pollack GroupJuly 21, 2026
The difference often comes down to how well a retailer builds interest and anticipation before…
Jessie PengJune 30, 2026
The real question isn’t whether communications professionals should use AI; it’s whether we know how…
The Pollack GroupJune 25, 2026
Most marketing teams don’t actually know their audiences. They know a story they’ve told themselves…
Jessie PengJune 22, 2026
Most brands don’t have a traffic problem in 2026. They have a credibility problem. And…
The Pollack GroupJune 3, 2026
The most important conversation happening in communications right now isn't about AI. It's about whether…
Jessie PengMay 27, 2026
The challenge isn’t convincing a reporter to care; it’s earning the right framing, at the…
The Pollack GroupMay 21, 2026
