In The Red When the Client Topic Is “Hard to Pitch”: Strategies That Actually Work The challenge isn’t convincing a reporter to care; it’s earning the right framing, at the…The Pollack GroupMay 21, 2026
In The Red In 2026, Marketers Can’t Treat Their Website Like a Project. It’s Your Verification Engine. Treat your website as an active, living architecture of credibility, not a project you launch…Jessie PengApril 30, 2026
In The Red 5 Questions Smart Leaders Ask Before Hiring a PR Agency (And What the Answers Reveal) If you’ve thought about issuing an RFP or cold-pitching local agencies to acquire more information,…Jennifer LewisApril 21, 2026
In The Red The USC Annenberg 2026 Global Communication Report: The Quiet Shift Reshaping PR The theme of this year’s report, “A Quiet Shift,” is exactly right. What’s unfolding in…The Pollack GroupMarch 27, 2026
In The Red The Communications Role Is Changing: 5 Shifts That Matter Most When AI becomes the front door, communications becomes the function that makes an organization understandable.…The Pollack GroupMarch 26, 2026
In The Red When Generations Collide and Why That’s Good for PR Right or not, “kids these days” represents the inevitable clash between generations that grew up…Jackson HogseMarch 3, 2026
In The Red The Hidden Traps in PR: How to Protect Your Brand from Costly Scams As PR and marketing scams are becoming increasingly more widespread, we have outlined common ones…Jennifer LewisFebruary 19, 2026
In The Red Breaking Through in Crowded News Cycles: How Brands Stay Visible When the Headlines Work Against Them In this landscape, a pitch that isn’t carefully timed or tailored risks being ignored, or…Isabelle RobinsonFebruary 5, 2026
In The Red What Podcasting Taught Us in 2025 and What to Expect in 2026 As we watch the trends, let’s look at what podcasting taught us about marketing in…Jennifer LewisJanuary 27, 2026
In The Red Navigating The Future of PR and Communications: Expert Predictions for 2026 As AI continues to expand its impact across industries, how should PR professionals get ready…Jessie PengDecember 11, 2025