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By The Pollack Group

The media and media relations have undergone dramatic changes since the advent of social media. Traditional forms of engaging and interacting with journalists are becoming obsolete as “the media” is continuously evolving.  Agency president, Stefan Pollack, presented to The City-County Communications & Marketing Association (3CMA), the nation’s premiere network of local government communicators’ annual conference entitled, “Ride the Wave of Communications” this past week in Anaheim, CA.