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By The Pollack Group

Marketing trends can be fleeting, but they also cannot be ignored. Properly implemented, the right tactics can work wonders for any business. The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, ’10 Marketing Tools And Tactics That Will Shake Up The Industry In 2019′. Check below for his insight in the article, which can be fully viewed on Forbes.

2. Highly Targeted Content For Segmented Audiences

Brands are going back to the basics and are incredibly focused on successful conversions. Savvy marketers aren’t doing content for content’s sake but are really focused on targeting messages, segmenting content for audiences and making a big impact on smaller audience segments. We will see higher engagement programs for smaller audiences than broad and large-scale awareness programs.

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