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By The Pollack Group

Super Bowl Sunday is almost here. The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, ’11 Strategies For Keeping Viewers Engaged After A High-Profile Ad’. Check below for his insight in the article, which can be fully viewed on Forbes.

2. Align With A Single Message

Super Bowl campaigns should be fully integrated and drive all channels, including digital, social media, traditional marketing, product integration, influencer marketing, internal relations, public relations and so on. Don’t forget to expand the campaign with earned media in the ad and business trades. Look for opportunities to create consumer engagement in lifestyle media to extend the campaign.

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