Skip to main content

By Stefan Pollack

The Pollack Group President Stefan Pollack was featured in the Forbes Agency Council’s latest piece, ‘14 Strategies To Cut Through The Noise And Boost Brand Loyalty.’ Check below for his insight in the article, which can be fully viewed on Forbes.

13. Be Authentic Above All Else

brand is a lifestyle brand and people are naturally attracted to brands that 
represent their personal lifestyle. Companies that understand their audience
 and can authentically represent their audience’s values will create an organic 
loyalty. Companies that identify their audience but falsely represent those
 values may run into trouble.
For more agency insights, visit our WellRed archives