By The Pollack Group
The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, ‘Top Tips For Keeping Your Branding And Marketing Authentic’ Check below for his insight in the article, which can be fully viewed on Forbes.
13. Align With A Single Message
If you are running a print campaign that complements a digital one, it is important that both campaigns are aligned with a single message so that the audience gets it from multiple places, adding to their list of touchpoints. Additionally, even print ads can and should have a call to action. –
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