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By Stefan Pollack

The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, ’17 Self-Promotional Marketing Tactics Agencies Should Stop Using’ Check below for his insight in the article, which can be fully viewed on Forbes.

14. Trying To Be Something The Brand Isn’t

Studies have shown that consumers don’t mind being advertised to, but they do mind being lied to. Agencies that try to reach consumers by attempting to be something they are not, or that inauthentically present a brand ideal to act like they are just like the consumer or understand them, is not going to be effective. Brands need to be honest about who they are and what they are offering. – Stefan Pollack, The Pollack Group