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By Stefan Pollack

The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, ‘Top Tips For Keeping Your Branding And Marketing Authentic’ Check below for his insight in the article, which can be fully viewed on Forbes.

1. Be Confident

The best way to project authenticity is to be confident in your brand DNA — to know who you are and what you are promising your audience. If you deviate with every whim because it is “popular,” then you will seem insincere. – Stefan Pollack, The Pollack Group