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By Stefan Pollack

The Pollack Group President Stefan Pollack was featured in the Forbes Agency Council’s latest piece, ‘Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules’ Check below for his insight in the article, which can be fully viewed on Forbes.

4. Create And Follow A Crisis Communications Plan 

The biggest problem that comes out of a PR crisis is analysis paralysis. Develop a crisis communications plan that includes a detailed and specific protocol on what happens in the case of a PR crisis. Include definitions of everyone’s communication roles, contact information for pre-determined spokespeople, as well as a process for handling. – Stefan Pollack, The Pollack Group