By The Pollack Group
Hacking the content creation process helps creators be more effective with the content they produce. The agency was featured in the Forbes Agency Council’s latest piece, ’13 Clever and Effective Content Hacks You Should Know.’ View the original article on Forbes. The No. 10 contribution is from agency president Stefan Pollack.
10. Display Reviews On Landing Pages
Display reviews on product landing pages. The visitor is now in the purchase phase and so seeing good reviews of the product can push them over to the shopping cart. – Stefan Pollack, The Pollack Group
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1. Collaborate With Microinfluencers
Influencers are more than awareness drivers — they are expert content creators. Consider working with microinfluencers whose style matches authentically with your brand, then use your paid media dollars to amplify their amazing content. – Kate Weidner, SRW
2. Work With Creators On TikTok
Work with creators on TikTok who have followings between 7,000 and 100,000 and more than five pieces of content with two to three times the number of views as they have followers. This means those creators are getting featured across a wider audience than their own following. Look for creative fit with your brand values. Request that commentators on the creator’s post follow your account, then DM them with a unique promo code. – Brian Freeman, Heartbeat
3. Make Your Digital Media Shoppable
Make your digital media shoppable by integrating your e-commerce platform and your social media with in-app shops. Consumers want to digest your Instagram, Facebook, TikTok and YouTube content and be able to purchase the offer right away. The chance of losing a sale because you have a customer who has to leave and go to a website is extremely high. – Kathleen Lucente, Red Fan Communications
4. Leverage News Hacking
A great tactic for marketers is called news hacking. You look for trending stories in the media and find an angle to incorporate your solution into the mix. An example of this would be an online startup consulting company taking COVID-19 news and creating content that showcases the awareness that millions have experienced financial hardship and now may be the time to start your new online business. – Ryan White, Social Revelation Marketing
5. Model Your Competitors
One of the most effective hacks is modeling competitors. No one knows exactly what the search engines want to see. Instead of embarking on an innovative new content strategy, simply go research what your most successful competitor is doing. Don’t reinvent the wheel, keep it simple. How long are there posts? What keywords are they going after? See what they’re doing and do it better than them! – Marc Hardgrove, The HOTH
6. Use Meme Marketing
Memes are an internet phenomenon that have a short lifespan, but can be highly effective. Stay up to date on current internet trends and have a flexible and witty marketing team that can quickly take advantage of those opportunities when they arrive. – Leila Lewis, Be Inspired PR
7. Repurpose Evergreen Content
Repurpose evergreen content. I know this is something you may have heard before, but think about it. One valued packed blog post can be repurposed as a series of emails, podcast topic, social media post, video topic, and even can be used in advertising. And feel free to recycle content that doesn’t get a lot of engagement — if your audience hasn’t seen it, it’s new to them! – Christopher Tompkins, The Go! Agency
8. Create In-Depth Infographics
We have always found tremendous value by creating in-depth infographics related to our industry. Our best infographics have been born out of a conversation of “I wish there was a ___.” Once we realize that a specific piece of content would be valuable to others in the same industry, we spend between one and three months collecting and organizing the data, working with designers and then promoting it. – Brian Meert, AdvertiseMint
9. Listen To Your Customer’s Feedback
Listen to your customer’s reviews. Not only can you use the reviews to improve research and design, you can also surface content ideas in which to expand that are centered around consumer pain points or positive feedback. You can use this information to improve your product pages as well as thought starters for your blog, social channels or other supporting content. – Donna Robinson, Collective Measures
10. See Above
11. Mind The Recommendation Engine
Pay attention to the recommendation engine, which can significantly improve user experience and conversion and help find what your visitors are looking for. “Style with,” “Others also bought,” “If you liked this post, you’d love these related articles” are crucial features for every e-commerce marketer. – Oganes Vagramovich Barsegyan, Digital Beverly Marketing Solutions
12. Always Post In 4:5 Format
Post in 4:5 format. Always. It takes up the most screen real estate, and that content can be easily repurposed for other platforms with a simple crop to square. – Kelly Samuel, Snack Toronto
13. Batch Similar Products
Batch “like” products. For example, if your fashion company sells polo-style shirts — when a customer chooses a certain color, make sure that specific product page shows a grid of all your additional color options for that product. This can help keep customers from clicking out to find another option or bouncing from your site because they assumed you didn’t have what they were looking for. – Bernard May, National Positions
