Interesting Reads. Industry news you may have missed.
When is the best time for a rebrand, and why should you do it? The author provides a list of questions that help companies get a clearer idea of their branding needs before starting the rebranding process.
This article includes an action plan that guides marketers to rebuild their brands from multiple angles, while establishing stronger connections with key stakeholders.
As an early player in the free ad-supported streaming TV (FAST) space, Samsung TV Plus is undergoing a brand identity revamp. Read the full article to learn more about the elements included in this global campaign.
This article explains the motivation, strategies and tactics for the renowned hotel chain’s recent rebrand, “Luxury Is Our Love Language,” which aims to strengthen the connection between the brand and millennial customers.