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Maybelline Brings AR Makeup Options to Microsoft Teams – AdWeek

Hopping on a quick Teams call? Microsoft has partnered with Maybelline New York to launch the Maybelline Beauty App, which provides 12 AR makeup filters for users to express themselves while virtually communicating with colleagues. Learn more about it in the full article.

Image source: ModiFace

Honeycomb Cereal, Terry Crews Beseech Kids To ‘Bee Amazing’ Via AR – Marketing Dive

Honeycomb has teamed up with actor Terry Crews to create an AR-powered experience for children, packed with a variety of motivational video messages and an immersive game. Consumers can access the experience via a QR code on specially marked Honeycomb cereal packaging. Read the full article to know more about the brand’s efforts to reach younger audiences.

How Brands Hope To Tempt You With Videos On Labels – BBC

As a growing number of consumer brands continue to embrace AR, does this technology remain a novelty, a gimmick that most people ignore, or does it actually increase consumer engagement and sales? Business leaders and marketing experts share their views.

Is Apple’s Vision Pro The Catalyst For A New Era In Digital Marketing? – Exchange Wire

Apple’s Vision Pro is set to usher in a new era of engagement in marketing campaigns, pushing the boundaries of traditional strategies. The author shares her thoughts on how the device can help marketers integrate immersive MR/AR/VR experiences with existing platforms, to expand their reach and generate more excitement.