Hopping on a quick Teams call? Microsoft has partnered with Maybelline New York to launch the Maybelline Beauty App, which provides 12 AR makeup filters for users to express themselves while virtually communicating with colleagues. Learn more about it in the full article.
Honeycomb has teamed up with actor Terry Crews to create an AR-powered experience for children, packed with a variety of motivational video messages and an immersive game. Consumers can access the experience via a QR code on specially marked Honeycomb cereal packaging. Read the full article to know more about the brand’s efforts to reach younger audiences.
As a growing number of consumer brands continue to embrace AR, does this technology remain a novelty, a gimmick that most people ignore, or does it actually increase consumer engagement and sales? Business leaders and marketing experts share their views.
Apple’s Vision Pro is set to usher in a new era of engagement in marketing campaigns, pushing the boundaries of traditional strategies. The author shares her thoughts on how the device can help marketers integrate immersive MR/AR/VR experiences with existing platforms, to expand their reach and generate more excitement.