Explore creative strategies businesses use to tap into the Thanksgiving spirit and maximize holiday revenue.
Not Selling Turkey? You Can Still Tie Your Marketing To Thanksgiving – Inc
Don’t skip the Thanksgiving fun just because your brand doesn’t sell turkey. This article highlights how three brands creatively tie their products to Thanksgiving without the usual turkey association. Whether it’s a new banana bread flavor, Thanksgiving-themed spirits, or a twist on traditional rice dishes, these businesses show that a little innovation and some holiday nostalgia can make nontraditional products part of the seasonal excitement.
Why Rao’s Picked Macy’s Thanksgiving Day Parade For A Marketing Breakthrough – Marketing Dive
Rao’s Homemade is debuting a “Pasta Knight” float at the Macy’s Thanksgiving Day Parade, designed to creatively celebrate its Italian heritage and connect with audiences during the holiday. This visibility boost, likely initiated by its parent company Campbell Soups, complements a campaign launched during prime football broadcasts to expand brand awareness.
Target Shares Thanksgiving Marketing Strategy – Progressive Grocer
Given ongoing consumer concerns about higher food costs, Target is offering a variety of ways for shoppers to buy affordable Thanksgiving essentials. In this exclusive, Target’s SVP of Merchandising discusses the retailer’s plan to combine budget-friendly food items with a convenient shopping experience for the upcoming holiday season.
5 Ways To Market Your Business On Small Business Saturday – Forbes
Following Thanksgiving and Black Friday, Small Business Saturday is a unique opportunity for small business owners to attract extra local support and boost holiday sales. The author shares five effective strategies to help business owners to maximize visibility and engagement. Check out these actionable tips to build your own plan.
