What Makes The Post-pandemic Playbook For Field And Event Marketing? – Fast Company
As in-person events return, how do brands use a hybrid approach to boost participation, engagement and sales? The author shares her observation and recommendations.
How Shipt Turned Data Into a Mobile Activation for Back-to-School Season – BizBash
This article introduces the same-day delivery company’s in-person experiential marketing campaign, the Shipt Back to School Bus, which blends key consumer insights into family-friendly activities.
The Top 5 Metaverse Activations You Need To Know About Right Now – AdAge
AdAge’s monthly ranking of metaverse activations includes successful and problematic virtual events by brands worldwide. Read the full article to learn the “why” behind each case.
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New York Fashion Week Enters The Metaverse With Nolcha – Forbes
How do NFTs bridge the gap between physical and digital fashion? This article unveils the invite-only Web3 fashion event hosted by independent fashion designer firm Nolcha Shows for New York Fashion Week.