Interesting Reads. Industry news you may have missed.
How Brands Can Target Millennials And Gen Z: The DIY Generation – The Drum
This article, with a focus on DIY home renovation, provides recommendations for effective and innovative social media marketing strategies targeting Millennial and Gen Z customers. In addition to expert advice, it also includes examples from big brands across the world.
Economic Woes Impact Travel Outlook For Gen Z And Millennials, Study Finds – Marketing Dive
How has the pandemic shaped Gen Z and Millennial travelers’ travel interests and concerns? This article sums up the key factors influencing today’s young travelers and reveals their top sources of travel inspiration.
U.S. Wine Industry Finds Innovative Ways To Adapt To More Adventurous, More Casual Millennial Wine Drinkers – Benzinga
How have Millennial customers accelerated the transformation of the U.S. wine industry with their preference for fun, casual drinking over traditional wine-tasting? Check out this article to learn more about what companies can do to attract the younger generation of wine lovers.
Study: Gen Z Diners Visit Restaurants Less Often Than Older Demographics – Restaurant Dive
Beginning with the factors that push Gen Z diners away from restaurants, the article elaborates on Gen Z marketing strategies with advice from industry experts and examples of successful Gen Z engagement, such as campaigns by Wendy’s, Chipotle and Pizza Hut.
