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Reindeer Influencer Vesku Is The Face Of A New Finnish Lapland Tourism Campaign – Forbes

Vesku, a charming young buck, is taking Finnish Lapland’s summer tourism by storm. As the face of Visit Finland’s latest campaign, he is breaking stereotypes and showcasing Lapland’s beauty on social platforms. Learn more about the strategy of this campaign from insiders and industry experts.  

4 Ways Brands Can Use Influencers for Better Sales This Summer – Entrepreneur

This summer, boost your brand’s reach and impact by collaborating with influencers. Discover expert advice on selecting the right platform and niche, leveraging emerging social media platforms, tracking seasonal trends, and building authentic connections with influencers.

5 Content Marketing Ideas For June 2024 – Practical Ecommerce

Get ready to stand out and resonate with your audience this June. From Juneteenth and Father’s Day to pre-Indenpence Day campaigns, this article offers expert tips, ideas and resources to set you up for success. 

How Guinness Flipped Its Perception As A Winter Stout To Fuel Summer Growth – AdWeek

Explore the brand’s recent strategic shift, which includes targeting overlooked groups, diversifying media buying, and leveraging “Guinnfluencers” on social media to shape its creative strategy. The author analyzes several campaigns like “Holding Out for a Zero” and “Welcome Back,” discussing the power of communion and inclusivity in the company’s updated messaging.