Interesting Reads. Industry news you may have missed.
Should Your Marketing Content Be Comprehensive Or Narrow? – Forbes
Content is king, but how detailed should your content be? With a focus on effectiveness, this article discusses the pros and cons of comprehensive and narrow content, as well as how they affect SEO and content marketing in different ways.
How Brands Can Combat Inflation With Influencer Marketing – Fast Company
In collaborating with the right influencers, brands can reach their target audiences without breaking the bank. This article elaborates on the key elements in a successful influencer campaign – pricing, messaging, targeting and more.
4 Technical SEO Issues Auditing Tools Won’t Show You – Search Engine Land
Did you know that some SEO issues can really hinder your website’s visibility, and that they are typically undetectable with auditing tools? This article reveals the most common issues that impact search engine rankings but can only be found and fixed manually.
How to Find Content Topics for SEO – Practical Ecommerce
This article provides practical guidelines for SEO keyword research, which serves as the basis for content development and website optimization. Check out the tools and strategies that can help your website stand out.
