Curious about the branding hits and misses of 2023? Here’s the expert take on this year’s most notable brand makeovers, from Barbie’s successful cultural reset to the controversial changes at HBO Max and Twitter.
What’s behind Reddit’s daring redesign by Pentagram? This is an exclusive reveal of its new 3D logo, typeface, and brand colors. Let us know if you’d like to give it an upvote.
Why is the tech giant rebranding Bing Chat to Copilot, and how does this move position it against ChatGPT? The author dissects several details of this competitive tech play.
Will SiriusXM’s bold rebrand capture younger audiences? The author explains the company’s fresh approach to compete with Spotify and Apple Music: a redesigned logo, a new mascot, and restructured subscription plans.