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The Best And Worst Rebrands Of 2023, According To Experts – Marketing Brew

Curious about the branding hits and misses of 2023? Here’s the expert take on this year’s most notable brand makeovers, from Barbie’s successful cultural reset to the controversial changes at HBO Max and Twitter.

Reddit Just Got A Fancy, New Rebrand From Pentagram. Will It Get An Upvote? – Fast Company

What’s behind Reddit’s daring redesign by Pentagram? This is an exclusive reveal of its new 3D logo, typeface, and brand colors. Let us know if you’d like to give it an upvote.


Image source: Reddit

Microsoft Rebrands Bing Chat To Copilot, To Better Compete With ChatGPT – The Verge 

Why is the tech giant rebranding Bing Chat to Copilot, and how does this move position it against ChatGPT? The author dissects several details of this competitive tech play.

SiriusXM Reveals Rebrand With New Features To Woo Younger Audiences – The Hilltop

Will SiriusXM’s bold rebrand capture younger audiences? The author explains the company’s fresh approach to compete with Spotify and Apple Music: a redesigned logo, a new mascot, and restructured subscription plans.