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Interesting Reads. Industry news you may have missed.

Zero-Cost Marketing Strategies That Provide Instant Traction – Entrepreneur

Not all marketing initiatives are costly. Taking steps such as launching purpose-driven and FOMO campaigns can drive conversions. Tapping into emotion, whether that be resonance with a cause or urgency to make a purchase, motivates consumers to take action.

Eight Branding and Design Trends to Follow in 2022 – Forbes

Branded Memes. Hybrid Events. Paid Newsletters. Here’s a full look at the branding and marketing trends you need to be aware of heading into 2022.

The 20 Best & Worst Marketing Campaigns of 2021 – Business 2 Community 

2021 was a year of bold brand moves to adapt to a rapidly changing market. Some rose to the occasion, and others fell short. See how Burger King and a My Supplement Store/Squid Game collaboration were among the highlights and lowlights of the year.

Why Marketers Think the Metaverse Was 2021’s Most Overhyped Trend – Marketing Brew

With Facebook’s rebrand and the metaverse at the forefront of discussion, it seems like we have reached a turning point for businesses. However, not everyone agrees. Given the long road ahead in terms of technological development, it may take longer for the metaverse to take shape. Not all brands must rush to release an NFT collection or metaverse strategy just yet. 

Source: Morning Brew