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Five Digital Marketing Trends That Can Help Businesses in 2022 – The National News

Heading into the new year, businesses must evaluate and optimize their digital marketing strategies. Best practices include focusing on word-of-mouth promotion through calibrated influencer marketing, utilizing video through TikTok and Instagram Reels, and telling a compelling brand story. 

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Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022 – Social Media Today

Instagram is a popular platform to engage customers and generate leads. However, with the meteoric rise of TikTok, the app is scrambling to keep up. In 2022 Instagram will refine its Reels and messaging features. Additional focuses include developing monetization tools and promoting transparency. 

Source: @mosseri

How Brands Can Enter the Metaverse – Harvard Business Review

The metaverse offers an entirely new medium for brand storytelling and customer engagement. With social commerce at the forefront, it will be a prime opportunity to meet consumers at the intersection of play and purchasing. Businesses can prepare by evaluating their target demographics, observing the competition, and identifying unique ways to utilize the metaverse. 

22 Ad Industry Resolutions for 2022 – AdAge

Ad industry leaders shared their resolutions for the new year. These included promoting diversity, experimenting with the metaverse, and taking calculated risks in marketing campaigns. Other focuses were investing in employees and refining the customer experience.  Interesting Reads. Industry news you may have missed.