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Interesting Reads. Industry news you may have missed.

Trends Shaping Audience Engagement Efforts Ahead of the “Big Game”- PR Daily

America flocks to watch the brand placements during the Super Bowl some of the ways brands are looking to engage will have less to do with a traditional ad spot. State Farm is leading the trend by opting not to air a Super Bowl ad this year.

Source: PR Daily

Pinterest’s AR Shopping Feature Expands to Include Furniture and Home Décor- Tech Crunch

A new Pinterest feature will allow consumers to see what furniture and other home décor items will look like in their own home using augmented reality (AR). Pinterest is working with a select group of U.S. retailers to allow online shoppers to virtually place items in their homes using the Pinterest “Lens camera.”

Source: Pinterest

5 Key Digital Marketing Trends For 2022- The Drum

The world of digital continues to experience changes. As trends move further into a new cookie landscape, the next generation of Google’s Analytics and marketplaces’ immense growth, shows remarkable trends moving forward in 2022.

Source: The Drum

Consumers Are Really Switching to Making Purchases via Instagram and TikTok- Fortune

Instead of visiting a traditional brick-and-mortar shop, the pandemic shifted consumers to omnichannel purchasing through Instagram, TikTok, or a brand’s website. Buyers are now following fashion trends on social media, then clicking through to an influencer page to purchase.