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Interesting Reads. Industry news you may have missed.

Changing URLs For SEO Reasons: When Is It OK? – Search Engine Land

What makes a URL SEO-friendly and why should you update your link addresses? This article explains the most common harmful URL structures and provides recommendations for those planning to revise their existing URLs for SEO purposes. 

Digital PR Strategies That Can Improve Your SEO – Forbes

Did you include link strategies in your PR campaign? Learn how links in digital media coverage benefit your SEO, and how to incorporate them into your media relations efforts.

5 Image SEO Optimization Tips – Social Media Today

Does your SEO to-do list include a check on images? This article provides a handy checklist for website managers to quickly optimize image assets for faster loading, better compatibility and higher visibility on Google. 

Are Social Signals & Shares A Google Ranking Factor? – Search Engine Journal

You put hard work in social media, but how does that relate to your website’s visibility on Google? The author reveals how compelling, useful social content may help websites get a boost in search engine rankings.