Interesting Reads. Industry news you may have missed.
From content planning to customer research, this article provides handy tips for marketers, especially those on an entrepreneurial journey, to make full use of their customer email database through powerful content marketing.
With a focus on the evolution and strengths of email marketing, the article discusses why brands should keep emails in their strategy matrix, and how valuable content makes a difference to both businesses and their target audiences.
Stay Out Of The Spam Folder: How To Build A Compliant And Effective Email Marketing Program – Forbes
In this article, industry veterans share their advice for direct-to-customer brands to diversify their email marketing content, attract the right audiences, and eventually, leverage all the traffic and convert impressions to orders.