Bacardí is stirring up some eerie excitement this Halloween season with chilling new commercials inspired by iconic horror classics, an exclusive Spotify playlist and an AR-powered lens on Snapchat. Dive into the full article to learn more about the brand’s spooky digital activations on multiple channels.
Halloween e-commerce is projected to hit record highs, but is your brand ready to impress customers online? With a focus on storytelling and video content development, the author shares her top 6 tactics for businesses of all sizes to leverage the spooky season on social media, with examples from global brands like Starbucks.
Top 10 Halloween Activations: From Airheads’ Dental Floss To Burger King’s Ghost Detector – The Drum
Still brainstorming for your Halloween campaign? Check out some of last year’s most viral activations – from digital ghost hunting to physical trick-or-treat trucks, be ready for a lineup of timely, fun ideas developed by brands around the world.
Why is Halloween an ideal opportunity for businesses to connect with customers? The author shares her thoughts and advice. Whether you’re an online shop or a brick-and-mortar store, there’s an array of bewitching marketing ideas to help elevate your brand’s presence this season.