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Bacardí Mixes Up Scares In New Halloween Campaign – Marketing Dive

Bacardí is stirring up some eerie excitement this Halloween season with chilling new commercials inspired by iconic horror classics, an exclusive Spotify playlist and an AR-powered lens on Snapchat. Dive into the full article to learn more about the brand’s spooky digital activations on multiple channels.

6 Spookily Effective Halloween Social Media Campaign Tricks – Sendible

Halloween e-commerce is projected to hit record highs, but is your brand ready to impress customers online? With a focus on storytelling and video content development, the author shares her top 6 tactics for businesses of all sizes to leverage the spooky season on social media, with examples from global brands like Starbucks.

Top 10 Halloween Activations: From Airheads’ Dental Floss To Burger King’s Ghost Detector – The Drum

Still brainstorming for your Halloween campaign? Check out some of last year’s most viral activations – from digital ghost hunting to physical trick-or-treat trucks, be ready for a lineup of timely, fun ideas developed by brands around the world.

2023 Halloween Marketing Ideas To Scale Your Business – Small Biz Trends

Why is Halloween an ideal opportunity for businesses to connect with customers? The author shares her thoughts and advice. Whether you’re an online shop or a brick-and-mortar store, there’s an array of bewitching marketing ideas to help elevate your brand’s presence this season.