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Interesting Reads. Industry news you may have missed.

5 Tips For Strong Media Planning During A Recession – Search Engine Land

When a recession hits, what are the most important things marketers should be doing with their ad campaigns? The author provides practical suggestions for media planning that help maintain a good ROI during a downturn.

Gen Z Prefers TikTok And YouTube To Financial Advisors—But The Advice They’re Getting ‘May Be Totally Inappropriate,’ Says Financial Psychologist – CNBC

From a critical perspective, the article explains the pitfalls behind financial advice published on social platforms, as well as the psychological mechanism behind influencer content that make these videos so powerful.

Reeling In Customers On Instagram: What This New Feature Means For Your Business – Forbes

Looking to boost your social engagement? This article introduces the features and benefits Instagram Reels offer to businesses, as well as advice on how to fully leverage them for your marketing campaigns.

Did a Robot Help Create That Ad? The Answer, Increasingly, Is Yes – Wall Street Journal

The article provides a look into AI’s role in digital advertising and marketing, with examples from Kayak, The New York Times, and Unilever.