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Interesting Reads. Industry news you that you may have missed.

Nike creates hands-free sneaker for people with physical limitations – New York Post

The first-ever hand-free sneakers are releasing soon thanks to Nike. The shoe went viral on social media and other digital platforms because of its successful effort in improving shoe accessibility for those with physical limitations. The shoes are designed so that they lock in place when they are stepped into, and then they can be pushed off with only one’s feet.

Source: Nike

Super Bowl 2021: brands offer up humorous escapism – The Drum

Each year, the first Sunday in February, the most popular day for consumers to tune in to The Super Bowl for new and fun advertisements. This year in a global pandemic, there has been a greater focus on fun and humor more than ever. Viewers will see ads featuring Jason Alexander from Seinfeld as a sweater for Tide, Craig Robinson (Darryl Philbin) from The Office eating a Pizza Hut pizza, WWE John Cena challenge with MTN Dew to win a million dollars, and much more.

Source: Uber Eats

EA Sports Announces Return of College Football Video Game – Sports Illustrated

Sports video game giant, EA Sports, announced that it plans to bring back the top-rated NCAA Football game from its multi-year hiatus. Sports fans have been clamoring for the return of their favorite game, which was removed from shelves due to issues with using collegiate athletes’ names, images, and likenesses. The official return date has yet to be determined.

Is Hailey Bieber Launching a Brand Called “Rhode Beauty?” Here’s What We Know – POPSUGAR

Model and influencer Hailey Bieber is taking steps to join the beauty world with the release of her own brand called “Rhode Beauty.” While a release date and product line are yet to be determined, the company plans to launch beauty and wellness merchandise that could include bath, skin-care, hair, fragrance, and cosmetics products. Bieber appears to be next in a long line of celebrities to create a successful beauty brand.