The viral nature of social media has made crisis management more difficult than ever. Here is why brands need to move fast if they want to stay ahead of potential backlash.
How Social Threat Drives Consumer Backlash And Erodes Brand Trust – Forbes
Brand leaders are navigating intense cultural polarization, where the middle ground on issues like diversity, equity, and inclusion has all but vanished. Some face tightening legislation and internal restrictions, while others endure public backlash. Here is how and why brands need to be cautious about managing these crises.
Crisis As Entertainment – PR Daily
The Coldplay kiss cam scandal recently captivated the industry, turning what could have been a PR disaster into a masterclass in reputation management. Whether seen as reckless or brilliant, its impact on the future of brand strategy is undeniable. Read more on how some scandals are being reimagined as opportunities for engagement and relevance through effective social media strategy.
Brand Safety Comes Second Amid Macro Uncertainty: Here’s What The Numbers Say – Marketing Dive
Amid economic uncertainty, marketers are doubling down on performance-driven channels. 71% are implementing brand safety measures to fight disinformation and support credible journalism, but that number has dropped seven points from 2024. Are marketers more relaxed about brand safety this year? See why it remains a leading factor behind spending cutbacks.
Here We Go Again: When Personal Missteps Become Brand Liabilities – The Drum
Every employee represents their brand, whether they’re in the boardroom or off the clock, and in the smartphone era, any moment can go viral in seconds. Careers have ended, and companies have been defined by a single clip, with reputations that outlast any apology. Reputation management can no longer be reactive; it must be an ongoing discipline woven into culture. Here is why personal and professional reputations can be inseparable.
