By The Pollack Group
New York City’s first axe-throwing venue Kick Axe gifted Oscar attendees, nominees, and presenters staying at the Four Seasons Hotel a unique axe-throwing experience valued at $13,500. The VIP invitation offered A-list celebrities the opportunity to attend a private event with an open bar and one on one training with an “ax-pert,” one of Kick Axe’s trained axe throwers. The agency drove media relations for this client resulting in 51,112,219 impressions and 76 placements and secured an interview with Kick Axe founder Ginger Flesher-Sonnier and The Hollywood Reporter.
