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By The Pollack Group

Set against the backdrop of the revered Floridian National Golf Club in Palm City, Florida, the Payne Stewart Invitational is more than just a golf event—it’s an homage to the indelible legacy of the legendary Payne Stewart. Our challenge? To design a digital experience that informs, captivates, and engages, bringing together amateur golfers, professional participants, and notable celebrities including NFL Hall of Famer Brian Urlacher, NBA legend Vince Carter, current Houston Astros star pitcher Justin Verlander, country music artist Chris Lane, and others.

We joined forces with the visionary executive Mike Flaskey and his company, Mike Flaskey Entertainment, as well as event charitable beneficiary Payne Stewart Kids Golf Foundation and event title sponsor Insurance Office of America, to realize this vision.

Website features & functions:

1. First Source for Event Information: An evolving platform keeps enthusiasts updated with the latest on celebrity additions and event schedule updates.

2. Informational Hub: Designed to easily and clearly provide key information, the site allows visitors, especially media, to learn about the event and reach out to coordinate coverage highlighting December’s festivities as well as the Payne Stewart Kids Golf Foundation.

3. Lead Generation and Sponsor Engagement: Beyond information, the site is a lead generation tool for potential sponsors, and provides added value by highlighting existing event partners. 

Swift Execution, Lasting Impact

Time was of the essence. In weeks, we had a website that wasn’t just functional but symbolic of the event’s grandeur. We prioritized flexibility and ease of use, ensuring a user-friendly experience for all stakeholders. Coupled with a focus on search engine optimization, we ensured the site would stand out and be found easily.

The client and partner organizations are thrilled with the results, and the agency will continue to update and expand the site leading up to the event. Check it out: