Visibility is velocity. Every time a brand pauses, competitors fill the space and the story. The Pollack Group’s Outmaneuver Workshop is designed to help brands anticipate change, seize opportunity, and stay ahead of the narrative.
Through a proprietary mix of strategy and speed, our Outmaneuver Workshop equips brands and organizations to uncover their most “ownable” expertise, transform it into actionable activations and news-ready point of view that convert visibility into sustained marketplace leadership.
Our Framework
Each engagement is a deep dive into your competitive and narrative landscape.
At the core of each Outmaneuver Workshop is our ERA Methodology, a disciplined approach to owning the conversation when it matters most.
- Expert – Identify where your brand has authority that others can’t claim.
- Ready – Build and refresh brand points of view so you can act at the speed of the marketplace.
- Agenda – Align your brand expertise with trending topics to shape visibility rather than chase it.
Why It Matters
Today’s marketplace rewards those who move first and think forward. Outmaneuver gives brands the clarity, confidence, and creativity to do both.
- Anticipate market shifts before they impact your business
- Define the conversation instead of chasing it
- Strengthen positioning and category authority
- Align teams around a shared, future-focused vision
With Outmaneuver, your brand doesn’t just stay in the game, it sets the rules.
Luxe Hotels
Putting Luxe Hotels at the heart of their community
If you’re worried about getting laughed out of the room for proposing to hire sitar players and yoga instructors to pamper residents at their local presidential election polling center, check out what happened when we did exactly that at the Luxe Sunset Boulevard Hotel.
Crucial
Using human interest to reenergize sales
Tired of seeing your micro chip sales plateau? You could hire more sales people…or you could hire the best-selling author of “Men Are From Mars, Women Are From Venus” as a spokesperson to remind couples that slow computer processing speed may cause them to break up.
BlueGreen Water Technologies
Leading with sector expertise
Our work for BlueGreen Water Technologies (BWT) is great example of ERA in action. Each time a toxic cyanobacteria bloom was reported in a major body of water, TPG connected with local market reporters to offer a BWT expert as a source to contextualize the impact of the danger to viewers and readers. While discussing the root causes of harmful algal blooms, BWT was also able to highlight treatments – their treatments – raising awareness of the company’s unique technology.
Our approach is so successful that BWT comments on outbreaks where it is not providing the solution. The agency’s media relations efforts have resulted in hundreds of pieces of coverage totaling more than 2.67 billion impressions worldwide, with an equivalent ad value of over $27 million for BWT.
YouHodler
Outmaneuvering the global financial giants
Our work with YouHodler, an international fintech platform, is another great example of ERA. We regularly leverage news cycles around movements in the market, from interest rate decisions from the Fed and the Bank of England to the recent collapse of several banks around the world. That approach helps us grab coverage ahead of many larger financial institutions. It’s delivering billions of impressions as a result, which has contributed to YouHodler’s rapid growth in the last two years. Amid the Silicon Valley and Signature Bank collapse, we swiftly positioned YouHodler as a beacon of expertise, demonstrating the power of an expeditious strategy and collaboration in times of turmoil.
Our team’s ability to adapt and seize the moment resulted in a significant increase in media attention for our client, highlighting their unique insights and offering valuable perspectives to readers worldwide. YouHodler has also dramatically bolstered its credibility and visibility in the market, and seen a massive uptick in global website traffic.
RPM
When we devised a comprehensive media relations and thought leadership platform for shipping and logistics provider RPM, we helped set the company apart from competitors by highlighting its innovative technology and expertise.
By turning RPM’s senior leaders into the go-to sources for innovation insights in the industry, we were able to massively amplify RPM’s media footprint—blowing its competitors out of the water.
In a very short time, we scored some notable accomplishments, including coverage of RPM’s CEO alongside Volkswagen CEO Oliver Blume and President Joe Biden in The Hill.
Lead What’s Next
Let’s chart your next move.
Book an Outmaneuver Workshop today and turn foresight into leadership.
- Create a deeper bench of corporate spokespeople.
- Identify your areas of expertise for commentary.
- Develop relevant, interesting, and unique storylines to attract media attention.
- Learn how to stay on message and on brand.
- Rehearse and undergo media trainings.
- Set up daily news monitoring and competitive analysis.
- Gain a deeper understanding of how reporters cover your industry.
- … and more
