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By The Pollack Group

PPMG helped Playtika announce a new corporate sponsorship with the Montreal Canadiens NHL team, as part of a partnership with the mobile app gaming company’s World Series of Poker game, which is headquartered in Montreal. The results of the media efforts about the partnership were staggering – totaling more than 650,803,720 media impressions, reaped from 43 placements in local, regional and national outlets. Photo courtesy of jpn-photographie.