By The Pollack Group
The agency will begin work with Pocketmath, the world’s fastest self-serve mobile advertising platform. As Pocketmath continues to revolutionize how mobile advertisers plan, launch and report on their advertising campaigns, the agency will implement an extensive media relations plan, designed at strengthening the company’s position in the marketplace. It will create new storylines geared to attracting new audiences as well as op-eds geared for inclusion in industry awards and profiles. The marketing communications tactics will position Pocketmath as an industry leader in mobile ad tech.