By The Pollack Group
The Pollack PR Marketing Group President Stefan Pollack was
featured in the Forbes Agency Council’s article titled, ‘13 Content Marketing Strategies To Differentiate Your
Brand’. Check below for his insight in the article, which can be fully
viewed on Forbes.
9.
Know Your Voice
It is difficult to create content that differentiates you if you
don’t understand your brand voice and positioning. This requires taking a long
and honest look at yourself and understanding what your value is in the
marketplace. Take the time to understand your brand DNA, voice, and tone. That
will inform the type of content you should create. – Stefan Pollack, The
Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was
featured in the Forbes Agency Council’s article titled, ‘10 SEO Trends That Will Influence Digital Marketing’.
Check below for his insight in the article, which can be fully
viewed on Forbes.
6.
Social Media Searches
People are increasingly using social media platforms as search
engines, and while search engines are still king, they are increasingly
transitioning into a secondary platform. As this trend increases, content will
need to be optimized for social media platforms just as much as it is for
search engine platforms, with the added benefit of using organic and paid
targeting. – Stefan Pollack, The Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was
featured in the Forbes Agency Council’s article titled, ‘To Build An Executive Personal Brand, Follow These 13
Tips’. Check below for his insight in the article, which can be fully
viewed on Forbes.
3.
Express Your Point of View
I am often surprised by how many business executives stop
short of actually having a point of view. Most have no problem offering
solutions and products to fix things, but they don’t actually express their
POV. For executives to be influential in the digital age, make sure your
digital POV comes across and that you have something worth listening to that
others can get behind. – Stefan Pollack, The Pollack PR Marketing
Group
The Pollack PR Marketing Group President Stefan Pollack was
featured in the Forbes Agency Council’s article titled, ‘Want More Conversions? 15 Smart Ways To Land The Sale’
Check below for his insight in the article, which can be fully
viewed on Forbes.
8.
Ask For The Sale
One misstep we sometimes see with bottom-of-the-funnel marketing
is that brands will create engagement but then not ask for the sale. Engagement
will result in conversions if the brand offers an incentive to convert, such as
a promotion, limited time offer or discount. – Stefan Pollack, The
Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was
featured in the Forbes Agency Council’s article titled, ‘14 Strategies To Cut Through The Noise And Boost
Brand Loyalty’. Check below for his insight in the article, which
can be fully viewed on Forbes.
13.
Be Authentic Above All Else
Every brand is a lifestyle brand and people are naturally
attracted to brands that represent their personal lifestyle. Companies that
understand their audience and can authentically represent their audience’s
values will create an organic loyalty. Companies that identify their audience
but falsely represent those values may run into trouble. – Stefan Pollack, The
Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was
featured in the Forbes Agency Council’s article titled, ‘10 Brainstorming Strategies That Work’.
Check below for his insight in the article, which can be fully
viewed on Forbes.
#6 Apply Structure
Brainstorms without structure can turn into
interesting discussions but can also leave participants without any clear
direction at the end. Schedule a meeting with measurable outcomes. Identify the
topics that need to be discussed, what is needed for the discussion, and then
apply a time limit. Structured brainstorms breed more creativity and avoid the pitfalls
of sidebars and diversions. – Stefan Pollack, The Pollack PR
Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was
featured in the Forbes Agency Council’s article titled, ‘10 Agency Pros Share Their Biggest Time-Waster (And
How They’ve Addressed It)’. Check below for his insight in the
article, which can be fully viewed on
Forbes.
#8 Requests For Proposals
Business development is very important, but as an agency, we are
often straddled with the laborious and costly RFP process. It can take a
tremendous amount of non-billable time and is often difficult to
interpret. We have become more discerning and have developed a criteria
checklist, choosing opportunities that best fit in our wheelhouse and that will
not result in a costly guessing game. – Stefan Pollack, The Pollack
PR Marketing Group
