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By The Pollack Group

The Pollack PR Marketing Group (PPMG) announced today that it has promoted equity partner and Senior Vice President, Will Ostedt, to Executive Vice President and Creative Director. With this promotion, Ostedt becomes the agency’s first Creative Director and, as such, will oversee the agency’s creative initiatives for the agency’s B2B and consumer clients. He will become the liaison between the agency’s digital services, branded as LAB186, as well as its PR and marketing services. Based in PPMG’s Los Angeles office, Ostedt will lead the agency’s creative output and work closely with its account teams of professionals in both of the agency’s Los Angeles and New York city’s offices.

Over his two decades’ tenure at the agency, clients have come to count on him to develop creative campaigns that, in turn, become lead generators for them. Will has also been instrumental in guiding clients as to strategies that will lead them to embrace competitive advantages in the marketplace.

PPMG CEO and founder, Noemi Pollack said, “We are delighted to have Will as our first Creative Director. Will’s creativity is not new to the agency, for one of Will’s many talents is his innate ability to transform complex narratives into a single visual story line that propels our clients to reach their intended audiences in a simple, fun and engaging way, through compelling content and simplified messaging.”  

“Will’s imagination has helped drive our success,” said Stefan Pollack, president of PPMG. “Over his 20 years with us, Will has been an active partner in helping lead the agency into new directions and expanding our scope of services in the process. By adding the role of Creative Director, he will also be working hand in hand with our agency account teams driving creative success.”
Comments Ostedt, “I plan to continue to devote much of my time to counseling clients, as well as envisioning their creative campaigns. Moreover, I will remain on the lookout for additional top creative talent to play key roles in our agency, as we continue to strengthen and grow our PR, marketing and digital service offerings.”