For over 22 years, the Tournament of Roses Parade has been a cornerstone of The Pollack Group’s client engagements. Our partnerships, which began with then-sponsor Rain Bird, followed by float builder Fiesta Parade Floats, not only cemented our status as the go-to public relations and marketing partner for clients involved in the Rose Parade – it helped us create joyous, lasting memories with clients, partners, and countless volunteers.
Our team has tirelessly worked to bring the stories surrounding the breathtaking floral masterpieces to life, contributing to a tradition that has united millions worldwide for over a century. After nearly 40 years, Fiesta Parade Floats will be shutting down. While this marks the end of an era, it also opens the door to new beginnings and opportunities.
In that spirit, we proudly announce our new partnership with Artistic Entertainment Services (AES), one of the world’s most celebrated creative design and fabrication companies. With a team of over 200+ creatives and engineers and 30+ years of experience, AES has become an industry leader by creating unique and impactful experiences for theme park construction, exhibitions, trade show booths, full scale special effects, scenery, and custom props. All of AES’s design and fabrication work is executed in-house with state-of-the-art equipment. AES clients include world renowned theme parks, major entertainment companies, leading media and fashion brands, as well as museums, retailers, and private businesses. AES has also been a longtime float builder for the Tournament of Roses Parade. The Pollack Group will work with AES year-round and will manage and support media relations, social media and special events to help expand AES’s Rose Parade, creative design, and fabrication lines of business.
“We are deeply grateful for the beautiful journey we’ve shared with our Rose Parade family,” said Stefan Pollack, president of The Pollack Group. “As we begin a new chapter with AES, we look forward to continuing the legacy of creativity, innovation, and excellence in the Tournament of Roses Parade and beyond. We are thrilled to begin working with their talented team to showcase AES’s incredible creativity and craftsmanship for their leading Rose Parade work as well as for all of the incredible work they do year-round for leading theme parks, exhibitions, trade shows, full scale special effects, scenery, and custom props.”
