In The Red How Experiential Marketing Drives Better Brand Awareness Why do experiential campaigns produce excellent results in a crowded marketing world? We explain their…The Pollack GroupOctober 18, 2022
In The Red Don’t Let These Outdated PR Tactics Haunt You Don’t be tricked by PR tactics that no longer work. Check out our recommendations to…The Pollack GroupOctober 18, 2022
In The Red Prioritize Quality Coverage Over Quantity In Your Media Relations Strategy Quality coverage may seem arbitrary and varied across industries, so how can media relations professionals…The Pollack GroupOctober 12, 2022
In The Red What’s Next For Influencer Marketing? Why are audiences seeming to shy away from influencer marketing, and how can brands respond?The Pollack GroupSeptember 29, 2022
In The Red Three Ancillary Benefits To Selecting A Nonprofit Partner In addition to recognizing the importance of giving back, there are other benefits to partnering…The Pollack GroupSeptember 14, 2022
In The Red How GenZ Is Using TikTok For Searches Rather Than Google Is Google losing the search engine game? Check out how younger users are disrupting the…The Pollack GroupSeptember 8, 2022
In The Red According To The Latest Worldcom Confidence Index, CMOs Concentrate On Brand Reputation, Employee Relations and Customer Service, To Power Through Economic Concerns What are global CMOs' top concerns? Sharing our key takeaways from the latest, AI-powered Worldcom…The Pollack GroupSeptember 1, 2022
In The Red Your Pitch Sucks: How to Get Noticed by Reputable Journalists When it comes to the art of media pitching, a good story is rarely enough.…The Pollack GroupAugust 30, 2022
In The Red 4 Important Brand Guidelines For Crisis Communications When it comes to crises, what should brands say and not say? Agency president Stefan…The Pollack GroupAugust 23, 2022
In The Red 15 Precautions For Brands Implementing Social Monitoring Programs What are the most effective ways to configure your social listening strategies and toolkit? Agency…The Pollack GroupAugust 11, 2022