Digital communities are an integral part of any business-to-business marketing strategy. According to a recent…
The Pollack GroupMay 9, 2011
Social media is all the rage today among marketers and communicators. The allure of Facebook,…
The Pollack GroupNovember 25, 2010
In two days (October 27) Marc Pritchard, Global Marketing & Brand Building Officer for Procter…
The Pollack GroupOctober 25, 2010
As I write this, I’m speeding though Germany on the high-speed ICE train from Hamburg…
The Pollack GroupAugust 25, 2010
For almost half a century, I’ve experienced public relations from the other side of the…
The Pollack GroupJuly 25, 2010
Exxon Valdez veteran marine toxicologist and author Riki Ott (“Not One Drop”) laid out some…
The Pollack GroupJuly 1, 2010
Twitter can sometimes be foreboding. One logs in, takes a look at that ominous “What’s…
The Pollack GroupJune 7, 2010
The British should be familiar with parodies. After all they invented the form… BP is…
The Pollack GroupMay 27, 2010
1. Mass Emails: I currently have approximately seventy-three messages waiting for me on my page.…
The Pollack GroupMay 25, 2010
