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By Stefan Pollack

This article first appeared in Forbes.

#8 Requests For Proposals 

Business development is very important, but as an agency, we are often straddled with the laborious and costly RFP process. It can take a tremendous amount of non-billable time and is often difficult to interpret. We have become more discerning and have developed a criteria checklist, choosing opportunities that best fit in our wheelhouse and that will not result in a costly guessing game. – Stefan Pollack, The Pollack Group.

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