By Stefan Pollack
The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, ’10 Things A Brand Should Consider When Implementing A Subscription Service’ Check below for his insight in the article, which can be fully viewed on Forbes.
7. Create A Highly Curated, Relevant Service
Now that there is such an oversaturation of content, consumers are increasingly more discerning on the content they want. The subscription model feeds into a consumer’s need to have curated content tailored for their specific interests, where they can “cherry pick” what is relevant to them and be satisfied they won’t have all of the irrelevant noise. Brands will need to create a highly curated and relevant service for that channel. – Stefan Pollack, The Pollack Group
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