The Best Interesting Reads Of 2019

2019 was a year filled with interesting news, developments, and stories from the PR, communications, and marketing worlds. See the best of the past year’s Interesting Reads below.

Tech

The next wave of ‘Unicorn’ start-ups look a lot different from Uber and Airbnb

Generation Z already has survival tips for today’s tech-obsessed world

‍Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI – Adweek

Google Maps is getting a useful new feature that shows you which direction to walk in — here’s how to use it – Business Insider

Polaroid’s newest gadget gives analog life to smartphone photos – Fast Company

Adobe’s new app puts Photoshop inside your phone camera – Fast Company‍

Social Media and Pop Culture

TikTok is the new social media app for a younger generation

An egg, just a regular Egg, becomes the most-liked Instagram post ever

Welcome to the most Instagrammable place on Earth

Infographic: The Difference Between How Younger and Older Gen Xers Use Social Media – Adweek

Some locations are Instagram gold. This app helps you find them. – CNN

1,800 teens and 20-somethings reveal what’s cool and what’s not in 2019 – Business Insider

How should brands measure success on Instagram if ‘likes’ are no longer relevant? – The Drum

Fighting Instagram’s $1.3 Billion Problem—Fake Followers – Wired

Gen Z Is The Most Progressive — and Least Partisan — Generation – Teen Vogue

This game puts you inside the head of a real social media troll – Fast Company

YouTube’s AR Beauty feature lets you try on lipstick by tapping ads – Engadget

Google Just Released the Top Search Trends for 2019 and It Reveals What We Care About Most – Inc.

Shopping

Starbucks isn’t as popular as it used to be, so what’s its next big plan?‍

Instagram Introduces Shoppable Influencers – The New York Times‍

Ikea Turned the Living Rooms From Simpsons, Stranger Things and Friends Into Perfect Ads – Adweek‍

Ryan ToysReview Is This Generation’s Mickey Mouse – FFWD‍

The Advertising Industry Has a Problem: People Hate Ads – The New York Times