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2019 was a year filled with interesting news, developments, and stories from the PR, communications, and marketing worlds. See the best of the past year’s Interesting Reads below.


The next wave of ‘Unicorn’ start-ups look a lot different from Uber and Airbnb
Generation Z already has survival tips for today’s tech-obsessed world
Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI – Adweek
Google Maps is getting a useful new feature that shows you which direction to walk in — here’s how to use it – Business Insider
Polaroid’s newest gadget gives analog life to smartphone photos – Fast Company
Adobe’s new app puts Photoshop inside your phone camera – Fast Company

Social Media and Pop Culture

TikTok is the new social media app for a younger generation
An egg, just a regular Egg, becomes the most-liked Instagram post ever
Welcome to the most Instagrammable place on Earth
Infographic: The Difference Between How Younger and Older Gen Xers Use Social Media – Adweek
Some locations are Instagram gold. This app helps you find them. – CNN
1,800 teens and 20-somethings reveal what’s cool and what’s not in 2019 – Business Insider
How should brands measure success on Instagram if ‘likes’ are no longer relevant? – The Drum
Fighting Instagram’s $1.3 Billion Problem—Fake Followers – Wired
Gen Z Is The Most Progressive — and Least Partisan — Generation – Teen Vogue
This game puts you inside the head of a real social media troll – Fast Company
YouTube’s AR Beauty feature lets you try on lipstick by tapping ads – Engadget
Google Just Released the Top Search Trends for 2019 and It Reveals What We Care About Most – Inc.


Starbucks isn’t as popular as it used to be, so what’s its next big plan?
Instagram Introduces Shoppable Influencers – The New York Times
Ikea Turned the Living Rooms From Simpsons, Stranger Things and Friends Into Perfect Ads – Adweek
Ryan ToysReview Is This Generation’s Mickey Mouse – FFWD
The Advertising Industry Has a Problem: People Hate Ads – The New York Times