By The Pollack Group
The Pollack Group (TPG) has been retained by Tipico Sportsbook (Tipico) after a competitive RFP review process. As the second largest sports betting and iGaming brand in the world, Tipico is expanding strategically throughout the United States to bring its innovative product and trusted name brand to new markets as states continue to adopt and legalize sports betting. The agency will aid in Tipico’s planned Ohio launch on January 1, 2023.
The agency will work with the Tipico team to maximize the impact of launch creative, providing strategic counsel and earned media relations outreach to amplify disruptive marketing activations across Ohio as Tipico aims to establish and retain market share in the Buckeye State. The agency will also assist with Tipico’s influencer marketing program to support its Ohio launch, establishing and managing relationships with celebrities and market-level ambassadors to create and deliver fun, memorable social media content. TPG will also provide support in leveraging Tipico’s exclusive partnership with the Columbus Crew of Major League Soccer, and other upcoming agreements with Ohio-based event operators and events.
Outside of Ohio, the agency will act as Tipico’s nationwide news bureau, complementing disruptive programming with proactive media relations to drive first-time platform deposits across Tipico’s target markets and further position Tipico as a difference-maker in the sports betting landscape.
The leading sports betting provider in Germany, Tipico’s U.S. offices are headquartered in Hoboken, New Jersey. Tipico’s online sportsbook is already live in New Jersey and Colorado, providing its customers with a seamless app interface, valuable bonuses, hyper-local promotions, and fast and easy payouts. Tipico is the exclusive sports betting and iGaming provider for Gannett in Ohio, with deep integration and wide exposure across the USA Today Network.
“We look forward to partnering with Tipico as they continue to expand their U.S. footprint in a fast-growing industry with abundant creative potential,” said Stefan Pollack, president of The Pollack Group. “Tipico is the platform for the diehard sports fan, who roots for their beloved home teams above all else. Their brand has demonstrated a passion for creating unique fan and bettor experiences, and we look forward to being a part of their journey into a sports-crazed Ohio market.”
“The Pollack Group has a proven track record of developing creative concepts and supporting innovative, game-changing brands with genuine commitment and attention to detail,” added David Paschkes, Chief Commercial Officer at Tipico. “Our goal is to engage and capture the attention of passionate sports fans across the state of Ohio through a unique, game-changing mobile sports betting experience, and we anticipate the team at The Pollack Group will help us do just that.”
Tipico timely submitted its licensing application with the Ohio Casino Control Commission and is excited to take bets starting on January 1st, subject to final regulatory approval. Sports betting has been officially legalized in 33 U.S. states, with several more expected to vote on legislation in the coming months. The legalized U.S. sports betting market share doubled in 2021 alone compared to 2020, highlighting exponential industry growth and consumer engagement.