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By The Pollack Group

Google Analytics can be a powerful tool for advising clients on communications and marketing. The agency was featured in the Forbes Agency Council’s Latest article about what to expect this year: “11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics” View the original article on Forbes. Agency president Stefan Pollack’s insight is as follows:

Where Viewers Leave The Website

The pages where viewers are leaving the client’s website at abnormally high rates is where to focus. By finding out what pages are causing website viewers to drop off the most, clients can analyze these pages and make necessary adjustments to better grab the attention of future visitors. – Stefan Pollack, The Pollack Group

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