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By The Pollack Group

Super Bowl advertising innovates exponentially every year to the point where some audiences watch entirely for the ads. The agency was featured in the Forbes Agency Council’s Latest article about what to expect this year: “12 Ways Super Bowl Ads May Evolve in 2021.” View the original article on Forbes. Agency president Stefan Pollack’s insight is as follows:

Brands Illustrating How They Fuel Human Connection

We will see a heavy emphasis on human connection and how people can use a brand’s product to maintain or improve valued relationships with their family and friends. As the Covid-19 pandemic prevents many from physically being with the important people in their lives, brands must step up and illustrate how they can help fill the void. – Stefan Pollack, The Pollack Group

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