Today’s business reporter is also more likely to view themself as an expert or thought…
The Pollack GroupOctober 29, 2021
Micro-influencers are often willing to engage with their followers in ways that more famous influencers…
The Pollack GroupOctober 13, 2021
Agencies can run successful campaigns by learning as much as they can about their clients’…
The Pollack GroupOctober 6, 2021
Consumer perception is critical when establishing your brand's voice. What are some key guidelines to…
The Pollack GroupSeptember 30, 2021
In the face of the current global pandemic, the entertainment industry has seen an upheaval…
The Pollack GroupSeptember 27, 2021
Video content is a key component for social media marketing. Live streaming and video content…
The Pollack GroupSeptember 20, 2021
What is the shape of the US media landscape as we head into the final…
The Pollack GroupSeptember 15, 2021
As the ongoing COVID-19 news cycle dominates headlines and keeps media relations pros on their…
The Pollack GroupSeptember 1, 2021
Livestreaming has become more and more of a marketing tool for brands. Check out 10…
The Pollack GroupAugust 26, 2021
