In The Red Agility PR: Authenticity: The new buzz word—how to achieve it The word “authentic” or “authenticity” as it is often used, is today very popular indeed.…The Pollack GroupJuly 21, 2017
In The Red Forbes: Using Content Strategy To Cut Through The Information Clutter The modern news consumer suffers from a 21st century disease that we’ll call information tachyphemia.…The Pollack GroupJuly 14, 2017
In The Red The Anatomy of an Award-Winning Public Relations Campaign – A Webinar and Live Tweeting Experience The Pollack PR Marketing President, Stefan Pollack, joined PR experts from around the world for…The Pollack GroupJuly 3, 2017
In The Red The Art of Storytelling Twenty years ago today, Harry Potter and the Sorcerer’s Stone was published; over the course…The Pollack GroupJune 26, 2017
In The Red Forbes: To Connect With Gen Z, Marketers Need To Listen When I first published my book Disrupted, From Gen Y to iGen: Communicating with the…The Pollack GroupJune 13, 2017
In The Red Red Nose Day! Red Nose Day arrives tomorrow but the fundraising started today. At our agency RED is…The Pollack GroupMay 24, 2017
In The Red Lunch Anyone? When it comes to lunch, our LA office has its fair share of options as…The Pollack GroupMay 18, 2017
In The Red April Fools’ Reflections Amidst such a cluttered landscape, how does a brand ensure they see an ROI from…The Pollack GroupMay 15, 2017
In The Red Shift Happens: The Kardashians Have Won Last year, research showed that 62% of U.S. adults get news on social media. Facebook…The Pollack GroupMay 11, 2017
In The Red Music is in our DNA Last summer we created a Spotify account for the agency and seasonally we rally the…The Pollack GroupMay 8, 2017