When client Happy Wax wanted a broadcast-friendly ad in order to increase national brand awareness,…
The Pollack GroupNovember 1, 2021
See how the agency teamed up with the former world chess champion and T-Mobile to…
The Pollack GroupOctober 27, 2021
Marketers are getting insecure with their work, making some tactics come off as cringeworthy. Does…
The Pollack GroupOctober 22, 2021
Walmart and Netflix debuted an online hub that sells gear tied to new and popular…
The Pollack GroupOctober 15, 2021
While mainstream brands are using data and revamping their consumer engagement, other luxury companies are…
The Pollack GroupOctober 8, 2021
How trust translates to sales in influencer marketing, a new-look sustainable marketing approach, and more…
The Pollack GroupOctober 1, 2021
QR codes and AR tech are starting to become invasive tools as experimental marketers target…
The Pollack GroupSeptember 17, 2021
Livestreaming continues its rise, while "quiet is the new loud" with the emergence of stealth…
The Pollack GroupSeptember 10, 2021
Diversity, equality, and inclusion have been large campaign themes in the past couple years. See…
The Pollack GroupSeptember 3, 2021
