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By Stefan Pollack

#6 Apply Structure

Brainstorms without structure can turn into interesting discussions, but can also leave participants without any clear direction at the end. Schedule a meeting with measurable outcomes. Identify the topics that need to be discussed, what is needed for the discussion, and then apply a time limit. Structured brainstorms breed more creativity and avoid the pitfalls of sidebars and diversions. – Stefan Pollack, The Pollack Group

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