In The Red H2 2026: Five Bold Bets for the Back Half As we head into the second half of 2026, these are the trends I believe…The Pollack GroupAugust 3, 2026
In The Red Forbes: 15 Of The Smartest Ways To Test A New Business Name Forbes: 15 Of The Smartest Ways To Test A New Business NameThe Pollack GroupJuly 31, 2026
In The Red Why Your Brand’s Words Are Its Most Underrated Asset — And How Message DNA Fixes That Message DNA combines stakeholder interviews, competitive analysis, market research, and strategic messaging development to create…The Pollack GroupJuly 21, 2026
In The Red How To Build The Pre-Launch Buzz A New Local Retailer Needs To Grow The difference often comes down to how well a retailer builds interest and anticipation before…Jessie PengJune 30, 2026
In The Red Stop Believing Your Own Personas Most marketing teams don’t actually know their audiences. They know a story they’ve told themselves…Jessie PengJune 22, 2026
Red All About It The Pollack Group Named a 2026 Top 100 Inspiring Workplace in North America The Pollack Group was named a Top 100 Inspiring Workplace in North America for 2026,…Jessie PengJune 18, 2026
In The Red What Global Intelligence Actually Looks Like When the Ground Is Shifting The most important conversation happening in communications right now isn't about AI. It's about whether…Jessie PengMay 27, 2026
Red All About It The Pollack Group Named a 2026 Inspiring Workplaces Finalist The Pollack Group has been named a finalist by Inspiring Workplaces Group (IW) and its…The Pollack GroupMarch 31, 2026
In The Red The USC Annenberg 2026 Global Communication Report: The Quiet Shift Reshaping PR The theme of this year’s report, “A Quiet Shift,” is exactly right. What’s unfolding in…The Pollack GroupMarch 27, 2026
In The Red The Communications Role Is Changing: 5 Shifts That Matter Most When AI becomes the front door, communications becomes the function that makes an organization understandable.…The Pollack GroupMarch 26, 2026